Privacy Policy

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Make a purchase or attempt to make a purchase through our website
• Subscribe to our newsletter
• Contact us through our contact form
• Create an account on our website
• Participate in surveys or promotions

This information may include:

• Name and contact information (email address, phone number, mailing address)
• Payment information (credit card details, billing address)
• Demographic information (age range, interests)
• Communication preferences

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and browsing behavior, including:

• IP address and browser type
• Operating system and device information
• Pages visited and time spent on our website
• Referring website or search terms
• Cookies and similar tracking technologies data

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Processing and fulfilling your orders
• Communicating with you about your purchases and account
• Sending you promotional emails and newsletters (with your consent)
• Improving our website and customer service
• Analyzing website usage and trends
• Preventing fraud and ensuring website security
• Complying with legal obligations

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in:

• Payment processing
• Order fulfillment and shipping
• Email marketing services
• Website analytics
• Customer support

Legal Requirements

We may disclose your information if required by law or in response to:

• Court orders or legal proceedings
• Government investigations
• Requests from law enforcement agencies
• Protection of our rights and property

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against:

• Unauthorized access, use, or disclosure
• Accidental loss or destruction
• Malicious attacks or data breaches

Our security measures include:

• SSL encryption for data transmission
• Secure payment processing systems
• Regular security audits and updates
• Access controls and staff training
• Physical security of servers and facilities

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website performance. Our cookies include:

Essential Cookies

Necessary for website functionality, including:

• Shopping cart functionality
• User authentication
• Security features
• Basic website operations

Analytics Cookies

Help us understand how visitors interact with our website:

• Page views and user behavior
• Popular content and features
• Website performance metrics
• Error tracking and debugging

Marketing Cookies

Used to deliver personalized advertisements and measure campaign effectiveness:

• Targeted advertising
• Social media integration
• Conversion tracking
• Retargeting campaigns

You can manage your cookie preferences through our cookie consent banner or your browser settings.

6. Your Rights and Choices

Under Canadian privacy laws (PIPEDA) and applicable provincial legislation, you have the following rights:

Access and Correction

• Request access to your personal information
• Correct inaccurate or incomplete information
• Receive a copy of your data in a portable format

Consent and Withdrawal

• Withdraw consent for marketing communications
• Opt-out of non-essential data collection
• Unsubscribe from newsletters and promotions

Data Deletion

• Request deletion of your personal information
• Account closure and data removal
• Right to be forgotten (where applicable)

To exercise these rights, please contact us at [email protected] or use the contact information below.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, including:

• Customer service and support
• Legal and regulatory compliance
• Fraud prevention and security
• Business record keeping requirements

Typical retention periods include:

• Order information: 7 years for tax and accounting purposes
• Marketing data: Until consent is withdrawn
• Website analytics: 26 months maximum
• Customer support: 3 years after last contact

8. Children's Privacy

While our products are designed for children, our website and services are directed to parents and guardians. We do not knowingly collect personal information from children under 13 years of age without parental consent.

If you believe we have inadvertently collected information from a child, please contact us immediately so we can take appropriate action to remove such information.

9. International Data Transfers

As a Canadian company, we primarily store and process data within Canada. However, some of our service providers may process data in other countries, including the United States.

When transferring data internationally, we ensure adequate protection through:

• Contractual safeguards with service providers
• Compliance with applicable data protection laws
• Security measures equivalent to Canadian standards

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will:

• Post the updated policy on our website
• Update the "Last Updated" date
• Notify you of significant changes via email or website notice
• Obtain consent for material changes if required by law

We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will respond to your inquiry within 30 days as required by Canadian privacy legislation.

12. Privacy Complaints

If you believe we have not adequately addressed your privacy concerns, you may file a complaint with: